Is CRM making sales people dumb?

Is CRM making sales people dumb?

CRM is making sales people dumb. “No, absolutely not, that’s heresy” shouts Salesforce.com, Velocify, SugarCRM and sales management. When sales people act like robots inputting data and taking action without thinking, the answer is YES. Unfortunately, the answer is...

Creating a Sales Playbook

Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...

Reflections on a 12-month Sales Coaching Journey

I recently completed a sales leadership coaching engagement for a global technology client. The client was keen on developing new approaches for his high performance sales teams, which focused on business led outcomes for their top strategic customers. Given a highly...