by Mike Gospe | Jun 29, 2010 | Marketing
Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly...
by Mary Gospe | May 14, 2010 | Marketing
Shortening the sales cycle produces “more sales in the same amount of time,” according to Janet Gregory in her article Shorten That Sales Cycle, and “accelerates every function in the company that touches customers.” In this blog post, I focus...
by Mike Gospe | May 13, 2010 | Marketing
Lately, I’ve received many calls from executives looking to start up a customer advisory board program for their company. Inaugural CAB meetings are especially important because it marks the first opportunity to not only introduce your CAB program, but to also...
by Mike Gospe | May 13, 2010 | Marketing
Conceptually, the theories of persona-building, positioning and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can...
by kickstartall | Apr 27, 2010 | Marketing
The other day I was interested enough in a demo on a company’s website that I filled out a form to view it. Next day, I received a call from a very personable sales rep offering to answer my questions. Smart! They know that a person who checks out a demo is...
