by Janet Gregory | Dec 1, 2014 | Marketing
CRM is making sales people dumb. “No, absolutely not, that’s heresy” shouts Salesforce.com, Velocify, SugarCRM and sales management. When sales people act like robots inputting data and taking action without thinking, the answer is YES. Unfortunately, the answer is...
by kickstartall | Sep 5, 2014 | Marketing
For the past few months, I’ve had the opportunity to engage in a rewarding experience outside the private sector: supporting a local volunteer and non-profit organization who serve as a community resource to assist the Royal Canadian Mounted Police in search and...
by Janet Gregory | May 22, 2014 | Marketing
Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...
by kickstartall | Jan 30, 2014 | Marketing
It seems that a day doesn’t go by without reference in the business, professional or personal world on the impact of security. As a consultant in the business of “inspiring companies to be customer-focused”, security can impact your business in many shapes and...
by Janet Gregory | Jan 29, 2014 | Marketing
Security is critically important trend in today’s market. In professional selling aligning selling efforts with key market trends, like security, is vital. Security is the degree of resistance to, or protection from, harm. It is important in every field, industry or...
