by Janet Gregory | Jul 11, 2014 | Marketing
Doing business in Silicon Valley is different from other places in the US and around the world. To be successful in Silicon Valley in sales, marketing, business development or just about any functional area of expertise you must embrace a combination of collaboration,...
by Mike Gospe | Jan 16, 2014 | Marketing
January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan. How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require...
by Janet Gregory | Sep 27, 2013 | Marketing
As business grows and evolves, a change of channel sales model is often required. It could be changing the channel strategy from direct to channel *or* from channel to direct *or* establishing a mix. In any change there are seven key considerations that need to be...
by Mike Gospe | Mar 20, 2013 | Marketing
Customer advisory boards (CAB) are not meant to be executive briefings, yet they are often treated as such to the dismay of the attending customers. Like the hammer and screwdriver in your toolbox, it’s important to apply the right tool to the right job....
by Janet Gregory | Feb 21, 2013 | Marketing
Embarking on a 5-week around-the-world business trip is both exciting and daunting. This first week in Santiago, Chile was exciting. There is a great deal of innovation, invention and new ideas that are developing here. Work with SRI International’s...
