by Janet Gregory | Sep 27, 2013 | Marketing
As business grows and evolves, a change of channel sales model is often required. It could be changing the channel strategy from direct to channel *or* from channel to direct *or* establishing a mix. In any change there are seven key considerations that need to be...
by Mike Gospe | Feb 28, 2013 | Marketing
Gamification is emerging as a dynamic force in the marketing arena, and it can be a powerful tool to drive awareness, demand, and customer engagement. Understanding what gamification is, and how it can best be applied within the marketing domain is key to get the best...
by Mary Gospe | Feb 18, 2013 | Marketing
Successful lead generation campaigns require more than compelling messaging, creative design, relevant offers, media placement and optimized landing pages. Behind the scenes are essential infrastructure elements and well-defined processes. Often, startups and SMBs do...
by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...
by Mike Gospe | Aug 27, 2009 | Marketing
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel. She and I collaborated on this graphic and...
