by Mike Gospe | Jun 29, 2010 | Marketing
Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly...
by Mary Gospe | May 6, 2009 | Marketing
There are seven steps we typically take in designing an integrated marketing plan. We work with many clients on engagements to generate and nurture leads. The goal is clear—fill the sales pipeline with enough qualified prospects so that sales can meet revenue...
