by Mike Gospe | Apr 6, 2020 | Customer Advisory Boards, Home Page
Should you cancel your Customer Advisory Board meeting in 2020? How do we transition our Partner Advisory Council into a virtual program? In light of the Coronavirus, what is the right way to talk with our Advisory Board members? Is it bad form to reach out now? These...
by Mike Gospe | Sep 22, 2017 | Customer Advisory Boards
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. I am very proud to have worked with, and learned from, so many companies and business leaders over the years. It’s humbling, too, because success is built on...
by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
by Mike Gospe | Feb 20, 2016 | Customer Advisory Boards, Home Page
Some people believe that facilitating a meeting is easy. It is not. In truth, it is easy to be a poor facilitator. Here are a few of the qualities that separate an effective facilitator from a bad one. 1) An unbiased perspective: There is nothing worse than a biased...
by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
