by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
by Mike Gospe | Jun 9, 2015 | Customer Advisory Boards
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
by Mike Gospe | Apr 7, 2015 | Marketing
Customer Advisory Boards (CABs) are becoming more and more popular. And we know you have questions. That’s why we’ve started producing a series of short video FAQs. Here are a few: For more video FAQs, visit my video blog...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | Aug 28, 2014 | Marketing
With the end of the summer, many companies will turn their attention to building their 2015 marketing and sales plans. And that includes thinking about forming a Customer Advisory Board. If CABs are new to you, you have many questions. Get the answers you need via a...
