by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
by Mike Gospe | Jun 9, 2015 | Customer Advisory Boards
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | May 22, 2014 | Marketing
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last...
by Mike Gospe | Mar 28, 2013 | Marketing
When it comes to customer advisory board meetings, the terms “host” and “facilitator” are often interchanged. However, they are very different. Here’s how to think about these roles and who should hold them. The role of “host”...
