by Mike Gospe | Jan 31, 2013 | Marketing
Some people believe that facilitating a customer advisory board or business meeting is easy. It is not. In truth, it is easy to be a poor facilitator. If you are facilitating a business meeting yourself, or you are hiring a professional facilitator, here are 10...
by Mike Gospe | Jan 29, 2013 | Marketing
Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy. Click here to...
by Janet Gregory | Dec 21, 2012 | Marketing
A common business problem is “the slowness in which people act.” This is a situational problem but there are a number of common issues that affect customers, clients and partners that you are doing business with. Important need. In a buyer-seller...
by Mary Gospe | Nov 12, 2012 | Marketing
Kathleen Schaub, Research Vice President, CMO Advisory Service of IDC, recently spoke at a Northern CA Business Marketing Association (BMA) meeting. The topic – “Transforming Lead Management: How the New Buyer is Killing Your Funnel (And what to do about...
by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...
by Mary Gospe | Jul 3, 2012 | Marketing
Pinterest is a social bookmarking site in which users share images such as photos, videos, quotes and infographics by “pinning” them to a theme-based virtual pinboard. The site started with a closed beta in Spring 2010 and has since been running in an...
