by Mike Gospe | Mar 20, 2013 | Marketing
Customer advisory boards (CAB) are not meant to be executive briefings, yet they are often treated as such to the dismay of the attending customers. Like the hammer and screwdriver in your toolbox, it’s important to apply the right tool to the right job....
by Mary Gospe | Mar 18, 2013 | Marketing
Jon Miller, VP Marketing and Co-Founder of Marketo, recently shared with the Northern CA Business Marketing Association best practices that Marketo leverages to market themselves. He began his talk by reviewing how the Internet has changed the buying process. With the...
by kickstartall | Mar 17, 2013 | Marketing
by David Fradin, Principal, Spice Catalyst The sales force is your front line army. They get shot at every day and that constant rejection is not easy. Your job as a Product Marketing Manager is to make sure the sales force has all the training and weapons they will...
by Mike Gospe | Mar 9, 2013 | Marketing
This is a great question. Sometimes companies want to test new product concepts with their customer advisory board. But if customers haven’t seen or used the product yet, how should this subject be tackled? The best way to get relevant feedback on a new product...
by Mike Gospe | Feb 28, 2013 | Marketing
Gamification is emerging as a dynamic force in the marketing arena, and it can be a powerful tool to drive awareness, demand, and customer engagement. Understanding what gamification is, and how it can best be applied within the marketing domain is key to get the best...
by kickstartall | Feb 27, 2013 | Marketing
Building successful global account coverage models is really dependent on your sales organization approach and how you enable delivery to serve and meet your customer’s expectations at the headquarter level, region and local markets. Some key approaches to...
