by Mary Gospe | Feb 18, 2013 | Marketing
Successful lead generation campaigns require more than compelling messaging, creative design, relevant offers, media placement and optimized landing pages. Behind the scenes are essential infrastructure elements and well-defined processes. Often, startups and SMBs do...
by Mike Gospe | Feb 10, 2013 | Marketing
There are many ground rules that employees should follow to ensure a smooth, well-run advisory board meeting. Here are 3 of them. 1) Don’t sell A most awkward moment occurred in London in a global advisory board meeting. A customer was answering a question about...
by Mary Gospe | Feb 2, 2013 | Marketing
With the growth in the use of mobile devices to access the Web, sites today need to be responsive. This means that they need to adjust to the screen size and resolution of the viewing device of the website visitor. Google calls this “smartphone-optimized...
by Mike Gospe | Jan 31, 2013 | Marketing
Some people believe that facilitating a customer advisory board or business meeting is easy. It is not. In truth, it is easy to be a poor facilitator. If you are facilitating a business meeting yourself, or you are hiring a professional facilitator, here are 10...
by Mike Gospe | Jan 29, 2013 | Marketing
Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy. Click here to...
