by Janet Gregory | Feb 16, 2011 | Marketing
Today I attended the Silicon Valley Chapter of the Sales Operations Forum. The topic “Unlocking Sales Manager Value” was filled with best practices for both sales managers and the sales operations managers that work with them. The session was hosted by...
by Mary Gospe | Jan 31, 2011 | Marketing
Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video Strategies?” Kathy is founder of Powerfully Funny whose mission is to help...
by Mike Gospe | Jan 27, 2011 | Marketing
What does it take for a marketer to earn, then command, a seat at the leadership table? This is a good question that challenges many marketers. Traditionally, certainly in Silicon Valley, companies are founded by technologists. When executive staff members are added,...
