I’ve been facilitating customer advisory boards, councils, and executive forums for more than 10 years. I’ve learned a lot, and offer a collection of articles on this subject. They share insights, tips, and best practices to help executives optimize their programs and build stronger executive relationships.
- Do you know the “voice” of your customer?
- What came first, the CAB or the executive relationship?
- Customer Advisory Board: frequently asked questions
- Expect more out of meetings: Professional facilitators can keep your meetings focused and productive
Also, I invite you to visit the new CAB Resource Center blog. And check out these two just-released “how to” books for designing and executing a world-class advisory board.
The Flipchart Guide™ to Customer Advisory Boards, Volume 1: Is your company ready? Written for executive leaders, Volume 1 defines the purpose and role of such an advisory group. You’ll find case studies of how some of the most innovative companies are using their advisory boards to validate their business plans and sustain their competitive advantage. You’ll also find tools and checklists to help you assess your company’s organizational, operational, and cultural readiness for embracing a CAB.
The Flipchart Guide™ to Customer Advisory Boards, Volume 2: How to execute a world-class CAB meeting Written for first-time CAB managers and those who want to hone their advisory board skills, Volume 2 offers an operations manual for success. It includes case studies, tips, techniques, templates, and a prescription for success.