by Janet Gregory | Dec 17, 2014 | Marketing
At the close of a year we look back on the resolutions set, the projects planned and the initiatives launched a year earlier, only to find disappointing results. Why is that? Why to do these resolutions, projects and initiatives fail to achieve their desired results...
by Mike Gospe | Jan 16, 2014 | Marketing
January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan. How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require...
by Janet Gregory | Oct 20, 2013 | Marketing
It’s a quandary. What to do with that new innovation or discovery? There are many choices. The question of publish or patent has thrown innovators into a quandary for years. Today the question also includes productize or perish. Many factors affect this...
by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Janet Gregory | Apr 8, 2013 | Marketing
Week 3 was spent in Malaysia. The World Economic Forum considers Malaysia a ”developing” country and the signs of progress are everywhere. This week in Malaysia was all business. I met up with 2 other colleagues from SRI International and we had a full week of...
