by Mike Gospe | Feb 20, 2014 | Marketing
How well are your campaign managers performing? The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and...
by Mike Gospe | May 2, 2012 | Marketing
Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...
by Mike Gospe | Sep 21, 2009 | Marketing
“I’m looking to hire a campaign manager to oversee our integrated marketing programs. What are the characteristics of the best campaign managers?” I get asked this question a lot. Earlier in my career, I worked as a campaign manager at HP, Sun, and...
