by Janet Gregory | Dec 17, 2014 | Marketing
At the close of a year we look back on the resolutions set, the projects planned and the initiatives launched a year earlier, only to find disappointing results. Why is that? Why to do these resolutions, projects and initiatives fail to achieve their desired results...
by Janet Gregory | Dec 1, 2014 | Marketing
CRM is making sales people dumb. “No, absolutely not, that’s heresy” shouts Salesforce.com, Velocify, SugarCRM and sales management. When sales people act like robots inputting data and taking action without thinking, the answer is YES. Unfortunately, the answer is...
by Mary Gospe | Nov 24, 2014 | Marketing
The Direct Marketing Association of Northern California, DMAnc, hosted speaker Ian Michiels, Principal & CEO of Gleanster Research, at its November 2014 meeting. The topic, “B2B tactics that worked in 2014 and how to prepare for 2015.” Gleanster gathers benchmark...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
