by Mike Gospe | Sep 30, 2013 | Marketing
Sometimes marketing lessons come when you least expect them. Here are three marketing lessons I’ve learned from my dog, a 2 year old English springer spaniel named Kerrigan. On positioning One summer afternoon my wife and I were attending an outdoor event at a...
by Janet Gregory | Sep 27, 2013 | Marketing
As business grows and evolves, a change of channel sales model is often required. It could be changing the channel strategy from direct to channel *or* from channel to direct *or* establishing a mix. In any change there are seven key considerations that need to be...
by Janet Gregory | Sep 1, 2013 | Marketing
Looking for sales training? Here are some options. For individuals, there are great publicly available training programs that individuals can attend. For large companies, consider bringing the training in-house. For any size company, use a sales training...
by Mary Gospe | Aug 2, 2013 | Marketing
Infographics are visual summaries of complex data and are wildly popular all over the Internet. They make great marketing offers for buyers early in their sales cycle. They are fun and engaging. The science behind why they work is that people are visual learners, and...
by Janet Gregory | Jul 31, 2013 | Marketing
Dilemma: “How do I find out what the customer’s goals are? Do I simply ask them directly, what are your goals?” Solution: Do your homework first. So that when you are asking “what are your goals?” it is to confirm those goals that you have uncovered in your...