by Mike Gospe | Nov 6, 2013 | Marketing
Create High Impact B2B Personas in 4 Easy Steps A new online course for B2B marketers The key to accelerating any revenue growth is found in how well you understand your target audience and what makes them tick. This isn’t new information. We have all heard the...
by Janet Gregory | Oct 30, 2013 | Marketing
When sales compensation plans need to be developed the air begins to grow cold, no matter what time of year it is. It’s the dreaded sales compensation plan monster. And that monster is ugly with bad breath. But, don’t despair there is a...
by Mary Gospe | Oct 21, 2013 | Marketing
by Mary Gospe and Sue Hay, Principal Consultant, BeWhys Marketing Salesforce.com (SFDC) is a SaaS-based Customer Relationship Management (CRM) tool that helps companies efficiently track and manage their sales process. Like most CRMs, SFDC comes standard with a Leads...
by Janet Gregory | Oct 20, 2013 | Marketing
It’s a quandary. What to do with that new innovation or discovery? There are many choices. The question of publish or patent has thrown innovators into a quandary for years. Today the question also includes productize or perish. Many factors affect this...
by Janet Gregory | Oct 12, 2013 | Marketing
Step 1. Align expectations. Are your expectations and the customer expectations the same, aligned or are they different? Expectations need to be established, aligned and managed. They don’t necessarily need to be exactly the same but they need to align or...