by kickstartall | Nov 2, 2010 | Marketing
What? Sales helping Marketing? That’s not the way we generally think of the marketing-sales relationship — We expect that marketing’s role is to help sales sell. Well, yes, that is marketing’s primary responsibility, but the relationship...
by Mary Gospe | Oct 11, 2010 | Marketing
At last week’s TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the “hyper-active researcher.” Key findings...
by Mary Gospe | Sep 22, 2010 | Marketing
I attended a great DMA Northern California presentation yesterday by Ayush Agarwal, Head of Products at CoTweet. The topic, “What’s Twitter Up to Next?” Here’s a brief recap… In the last two years, Twitter has grown from 500,000 to...
by Mike Gospe | Aug 23, 2010 | Marketing
This is a good question. One that can lead to confusion and consternation if the role isn’t clearly defined at the outset. I had the opportunity to attend a conference hosted by the Product Realization Group last week. Often, but not always, this role falls on the...
by Mike Gospe | Jul 19, 2010 | Marketing
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years. We’ve got a new PR campaign kicking off next week. Our print...
