by Mike Gospe | Feb 10, 2012 | Marketing
Wondering how to build a marketing persona? The Marketing High Ground series: PERSONAS shows you how with practical templates and examples used in B2B marketing in both paperback and Kindle versions. Over the years, many marketers have told me that they don’t...
by Mike Gospe | Sep 29, 2011 | Marketing
Looking for more insights in building personas, positioning statements, and messaging? With the publication of The Marketing High Ground, I was interviewed by the editors of DemandGen Report. Our discussion covered a variety of topics. I’ve captured excerpts of...
by Mike Gospe | Mar 23, 2011 | Marketing
Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...
by Mary Gospe | Oct 11, 2010 | Marketing
At last week’s TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the “hyper-active researcher.” Key findings...
by Mike Gospe | May 13, 2010 | Marketing
Conceptually, the theories of persona-building, positioning and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can...
