by Mary Gospe | Oct 11, 2010 | Marketing
At last week’s TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the “hyper-active researcher.” Key findings...
by Mike Gospe | Jul 19, 2010 | Marketing
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years. We’ve got a new PR campaign kicking off next week. Our print...
by Mike Gospe | Jun 29, 2010 | Marketing
Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly...
by Mike Gospe | May 13, 2010 | Marketing
Conceptually, the theories of persona-building, positioning and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can...
by Mike Gospe | Feb 5, 2010 | Marketing
If you are selling to CIOs or IT strategists, you may find this post of interest. (Visit The Marketing High Ground blog for more examples of personas.) Human perception is a tricky thing, for although teams may share a common understanding of their product portfolio,...
