by kickstartall | Oct 17, 2009 | Marketing
It has been six years since Congress enacted legislation controlling the way businesses can use emails to send commercial messages. And yet, hardly a day goes by that I don’t receive unsolicited email with no Unsubscribe link, in violation of the CAN-SPAM Act....
by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
by Mary Gospe | Apr 6, 2009 | Marketing
Evaluating B2B offers for your demand gen program? Here are six best practices to ensure you maximize your conversion rates. Tie the offer to your prospects’ buying cycle. A simple buying cycle continuum is: awareness, interest, consideration, decision. Think...
