by Mike Gospe | Oct 20, 2009 | Marketing
I’ve been facilitating customer advisory boards, councils, and executive forums for more than 10 years. I’ve learned a lot, and offer a collection of articles on this subject. They share insights, tips, and best practices to help executives optimize...
by Mike Gospe | Apr 10, 2009 | Marketing
Customer advisory boards, councils, and forms (CABs) are becoming popular tools for strengthening a company’s relationships with their best customers. But is your company organizationally, operationally, and culturally ready to invest in a CAB? With the today’s...
