by Mike Gospe | Jan 31, 2013 | Marketing
Some people believe that facilitating a customer advisory board or business meeting is easy. It is not. In truth, it is easy to be a poor facilitator. If you are facilitating a business meeting yourself, or you are hiring a professional facilitator, here are 10...
by Mike Gospe | Jan 29, 2013 | Marketing
Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy. Click here to...
by Mike Gospe | Jun 28, 2012 | Marketing
Have you started planning your fall Customer Advisory Board meeting? If not, now’s the perfect time to be planning your next CAB. In today’s highly competitive market, it is more important than ever to know “the voice of your customer” and to...
by Mike Gospe | Jan 23, 2012 | Marketing
Sunshine is breaking through the recessionary clouds of the past few years. Signs of cautious optimism are sprouting everywhere, giving hope that 2012 will be a pivotal year that will show continued improvement in the global economy. Many companies report a...
by Mike Gospe | May 13, 2010 | Marketing
Lately, I’ve received many calls from executives looking to start up a customer advisory board program for their company. Inaugural CAB meetings are especially important because it marks the first opportunity to not only introduce your CAB program, but to also...
