by Mike Gospe | May 22, 2014 | Marketing
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last...
by Mike Gospe | Mar 28, 2013 | Marketing
When it comes to customer advisory board meetings, the terms “host” and “facilitator” are often interchanged. However, they are very different. Here’s how to think about these roles and who should hold them. The role of “host”...
by Mike Gospe | Mar 20, 2013 | Marketing
Customer advisory boards (CAB) are not meant to be executive briefings, yet they are often treated as such to the dismay of the attending customers. Like the hammer and screwdriver in your toolbox, it’s important to apply the right tool to the right job....
by Mike Gospe | Mar 9, 2013 | Marketing
This is a great question. Sometimes companies want to test new product concepts with their customer advisory board. But if customers haven’t seen or used the product yet, how should this subject be tackled? The best way to get relevant feedback on a new product...
by Mike Gospe | Feb 10, 2013 | Marketing
There are many ground rules that employees should follow to ensure a smooth, well-run advisory board meeting. Here are 3 of them. 1) Don’t sell A most awkward moment occurred in London in a global advisory board meeting. A customer was answering a question about...
