by Mike Gospe | Apr 10, 2009 | Marketing
Customer advisory boards, councils, and forms (CABs) are becoming popular tools for strengthening a company’s relationships with their best customers. But is your company organizationally, operationally, and culturally ready to invest in a CAB? With the today’s...
by Mike Gospe | Mar 17, 2009 | Marketing
How can you optimize your marcom mix? If you’re like most marketers, you’re under the gun to create datasheets, produce ads, and staff events. But are these really the best, right uses of your marketing budget and personal time? A busy marketing team does...
