by Mike Gospe | Mar 5, 2012 | Marketing
Displaying their marketing blueprints in the corporate hallways have created a tighter bond between marketing and sales. “This is real enterprise marketing,” says the company’s president. A hi-tech services company with roots in the SMB market wanted...
by Mike Gospe | Feb 10, 2012 | Marketing
Wondering how to build a marketing persona? The Marketing High Ground series: PERSONAS shows you how with practical templates and examples used in B2B marketing in both paperback and Kindle versions. Over the years, many marketers have told me that they don’t...
by Mike Gospe | Jan 23, 2012 | Marketing
Sunshine is breaking through the recessionary clouds of the past few years. Signs of cautious optimism are sprouting everywhere, giving hope that 2012 will be a pivotal year that will show continued improvement in the global economy. Many companies report a...
by Mike Gospe | Sep 29, 2011 | Marketing
Looking for more insights in building personas, positioning statements, and messaging? With the publication of The Marketing High Ground, I was interviewed by the editors of DemandGen Report. Our discussion covered a variety of topics. I’ve captured excerpts of...
by Mike Gospe | Mar 23, 2011 | Marketing
Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...
