by Janet Gregory | Dec 1, 2014 | Marketing
CRM is making sales people dumb. “No, absolutely not, that’s heresy” shouts Salesforce.com, Velocify, SugarCRM and sales management. When sales people act like robots inputting data and taking action without thinking, the answer is YES. Unfortunately, the answer is...
by Mary Gospe | Oct 21, 2013 | Marketing
by Mary Gospe and Sue Hay, Principal Consultant, BeWhys Marketing Salesforce.com (SFDC) is a SaaS-based Customer Relationship Management (CRM) tool that helps companies efficiently track and manage their sales process. Like most CRMs, SFDC comes standard with a Leads...
by Mary Gospe | Sep 20, 2011 | Marketing
There were several key announcements by Mark Benioff, CEO of Salesforce.com, at this year’s Dreamforce conference in San Francisco. Over 45,000 people attended the event while 35,000 streamed it live. It was the first time I had to wait in line to cross Howard...
