by Mike Gospe | Mar 14, 2014 | Marketing
Product positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and...
by Mike Gospe | Sep 30, 2013 | Marketing
Sometimes marketing lessons come when you least expect them. Here are three marketing lessons I’ve learned from my dog, a 2 year old English springer spaniel named Kerrigan. On positioning One summer afternoon my wife and I were attending an outdoor event at a...
by Mike Gospe | May 24, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on my blogs, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Mike Gospe | Apr 18, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on this blog, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...