by Mike Gospe | Jan 16, 2014 | Marketing
January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan. How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require...
by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Mike Gospe | Apr 26, 2012 | Marketing
Here’s a great example of positioning statements and messaging gone awry. I’ve been watching Simon Sinek giving a TED talk. This title phrase comes from him. And I love it. This dovetails exactly with the positioning statement. What he says in 20 minutes,...
by Mike Gospe | Sep 29, 2011 | Marketing
Looking for more insights in building personas, positioning statements, and messaging? With the publication of The Marketing High Ground, I was interviewed by the editors of DemandGen Report. Our discussion covered a variety of topics. I’ve captured excerpts of...
by Mike Gospe | Mar 23, 2011 | Marketing
Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...
