by Mary Gospe | Feb 17, 2014 | Marketing
by Mary Gospe with contributions from Janice Hulse and Sue Hay Canada’s Anti-Spam Legislation, known as CASL, was passed in December 2010 and goes into effect on July 1, 2014. It requires that anyone sending commercial electronic messages (CEMs) to Canadian...
by Mary Gospe | Apr 19, 2012 | Marketing
Dan Zarrella, Social Media Scientist with HubSpot, recently gave a webinar entitled The Science of Email Marketing. He analyzed over 9.5 billion emails provided by MailChimp and came up with some unexpected results. Here is a brief summary of key findings based on the...
by Mary Gospe | Jan 6, 2010 | Marketing
Share-to-social (S2S) or Share With Your Network (SWYN) is the process of incorporating widgets into emails or other online content so that viewers can easily share the information with their social network friends and colleagues. According to a study conducted by...
by kickstartall | Oct 17, 2009 | Marketing
It has been six years since Congress enacted legislation controlling the way businesses can use emails to send commercial messages. And yet, hardly a day goes by that I don’t receive unsolicited email with no Unsubscribe link, in violation of the CAN-SPAM Act....
by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
