by Mary Gospe | Apr 21, 2014 | Marketing
I’ve been asked by a few folks for an update to my 2012 blog post “2012 B2B Email Response Rates and Best Practices.” Below are some statistics from a few key sources indicating that a 1%-3% CTR is typical in business, computer and software...
by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...