Create Confidence in a World of Uncertainty

Create Confidence in a World of Uncertainty

You know that moment on a roller coaster? You are clicking up the enormous starting hill. The view spreads out below. As the car tips into the drop, you are flooded with excitement and terror. This is the feeling of uncertainty; that unique combination of anticipation...
Three Secrets to a Valuable Churn Analysis

Three Secrets to a Valuable Churn Analysis

No one likes to be dumped. Whether by a partner or a customer, when the other party leaves you have unanswered questions and doubts. When customers churn, you need to understand and act on what went wrong in order to manage your business. For SaaS companies, even a...

The Truth about Certifications Versus Experience

We work in a world of LinkedIn keywords and AI sorted resumes. In that environment, where do you focus your time to achieve the career growth and challenges you desire? Building experience or obtaining certifications? Recently, I passed the Salesforce Certified...