by Mary Gospe | Mar 26, 2014 | Marketing
Social media is a critical component of any digital marketing strategy. Both B2C and B2B companies are experimenting with a variety of social media channels to build awareness, generate leads and engage with customers and industry influencers. But is there positive...
by Mary Gospe | Feb 28, 2010 | Marketing
The DMA Northern California (DMANC) recently hosted a presentation by Scott K. Wilder, former GM of Intuit’s Small Business Online Communities. The topic: “Getting Closer to the Customer Using Social Media: A Case Study from Intuit.” Here are a few...