Co-founder and Principal
Mike is an author, integrated marketing strategist, and professional facilitator. As a Co-founder and Principal of KickStart Alliance, his specialties include marketing operations, integrated marketing campaign planning, and conducting workshops for marketers on the best-practices of personas, positioning statements, and customer-ready messaging. Mike is also a professional facilitator with an expertise in Customer Advisory Board (CAB) meetings and executive offsites.
Prior to founding KickStart in 2002, Mike held marketing executive leadership positions at HP, Sun, and several startups. He’s authored a number of marketing- and sales-related articles and blogs, and is a frequent guest speaker at companies, marketing associations, and business schools. His books, Marketing Campaign Development: what executives need to know about architecting global integrated marketing campaigns, and The Marketing High Ground: the essential playbook for B2B marketing practitioners everywhere have been put to use by more than 1,500 companies around the globe. His new two-volume set, The Flipchart Guide to Customer Advisory Boards was just published in January 2013.
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