Resources

Marketing Campaign Development Resources

Here you’ll find a number of resources, templates, tools, and videos related to my book, Marketing Campaign Development. I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.

IMP Background Pages

IMP – Gate 1 Template

IMP – Gate 2 Template

Campaign Maps & Program Blueprints

Looking for more information, case studies, and best practices? Please visit my Marketing Campaign Development blog.

The Marketing High Ground Resources

Here you’ll find a number of resources, templates, tools, and videos related to my book, The Marketing High Ground. I invite you to use them and share them in your organizations. I ask only that you acknowledge the copyright with appropriate attribution.

Persona Template & Examples

Positioning Statements

The Message Box

Looking for more best practices on Personas, Positioning Statements, or Messaging? Please visit Mike Gospe’s Marketing High Ground blog.

Customer Advisory Board Resources

CAB Checklist

Looking for more Advisory Board best practices? Please visit my CAB Resource Center blog.

Here I’ve collected a few of the most popular Customer Advisory Board (CAB) FAQs.