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Resources

KickStart Alliance – Helping You Achieve New Levels of Performance

Learn marketing and sales best practices by reading articles published by KickStart Alliance members and our affiliates.

Integrated Marketing Articles

  • Integrated Marketing

    • Worth Talking About: Assessing Operational Focus & Alignment by Mike Gospe (2012) HTML | PDF
    • The 3 Dimensions of an Enterprise “Voice of the Customer” Model by Mike Gospe (2012) HTML | PDF
    • Link Your Value Proposition to the Customer Value Chain by Janet Gregory (2011) HTML | PDF
    • Netflix in Crisis by Mike Gospe (2011) HTML  |  PDF
    • Why Customers Defect by Mary Sullivan (2010) HTML  |  PDF
    • What’s Impacting Your Marketing Success? by Mike Gospe (2010) HTML | PDF
    • Start Your Annual Tactical Marketing Planning Now by Mike Gospe (2010) HTML | PDF
  • Marketing Operations

    • 10 Years with KickStart Alliance by Mary Sullivan (2012) HTML | PDF
    • Whose Job Is It to Handle Objections? by Mary Sullivan (2012) HTML | PDF
    • What separates the best B2B marketers from all the rest? by Mike Gospe (2011) HTML | PDF
    • A Lesson for Marketers about Sales Guides by Mike Gospe (2011) HTML | PDF
    • Marketing - Helping Sales Sell by Mary Sullivan (2011) HTML | PDF
    • Marketing’s Role as Sales Enabler by Mary Sullivan (2010) HTML | PDF
    • Selecting a Marketing Automation Vendor by Mary Gospe (2010) HTML | PDF
    • The B2B Marketers’ Irony by Mike Gospe (2011) HTML | PDF
    • What’s Impacting Your Marketing Success? by Mike Gospe (2010) HTML | PDF
  • Marketing Campaigns

    • Are You Webinar Ready? by Mary Sullivan(2012) HTML | PDF
    • QR Codes - The Next Wave for B2B Marketers? by Mary Gospe (2012) HTML | PDF
    • The Role of The Campaign Manager: Five key skills that drive successful marketing campaigns HTML | PDF
    • B2B Marketing Using Gamification? Really? by Mary Sullivan(2012) HTML | PDF
    • Don’t Forget to Talk to Customers by Mike Gospe (2011) HTML | PDF
    • B2B Email Response Rates and Best Practices by Mary Gospe (2011) HTML | PDF
    • Google+ - Should Marketers Pay Attention? by Mary Gospe (2011) HTML | PDF
    • Inbound Marketing: Just Another Marketing Buzz Phrase? by Mary Sullivan (2010) HTML | PDF
    • In the Marketing Trenches with Whole Foods by Mike Gospe (2010) HTML | PDF
  • Personas, Positioning & Messaging

    • 3 Steps to Improving Your Positioning & Messaging by Mike Gospe (2011) HTML | PDF
    • Introducing the “Message Box” by Mike Gospe (2011) HTML | PDF
    • What Is a Positioning Statement? by Mike Gospe (2011) HTML | PDF
    • Shortening the Sales Cycle with Persona-Driven Marketing by Mike Gospe (2010) HTML | PDF
    • Make Your Customer Communications 30 to 50% More Influential in 5 Easy Steps by Michael Cannon (2013) PDF

Sales Optimization Articles

  • Sales Planning

    • Maximizing your Sales Opportunities in Global Accounts and Creating Value for your Customer by Janice Hulse (2012) HTML | PDF
    • Sales Plan Shock by Janet Gregory (2011) HTML | PDF
    • Sales Planning by Janet Gregory (2011) HTML | PDF
    • Sales Planning for Opportunities AND Threats by Janet Gregory (2012) HTML | PDF
  • Sales Enablement, Training & Kickoffs

    • The 6 Vital Signs for Sales Kickoff Success by Janet Gregory (2012) HTML | PDF
    • 5 Strategies for Staying Relevant by Janet Gregory (2012) HTML | PDF
    • Land That Big Deal by Janet Gregory (2012) HTML | PDF
    • BBC’s Counter-Intuitive Selling by Janet Gregory (2012) HTML | PDF
    • “Slow Down, Sell Faster!” - a book review by Mary Gospe (2011) HTML | PDF
  • Sales Operations

    • Exploding Sales Competency Myths by Janet Gregory (2012) HTML | PDF
    • Taking Sales Operations to the Next Level by Mary Gospe (2011) HTML | PDF
    • 4 Ways to Simplify Sales by Janet Gregory (2011) HTML | PDF
    • Shorten That Sales Cycle - Parts 1 & 2 by Janet Gregory (2010) HTML | PDF
    • Shorten That Sales Cycle - Parts 3 & 4 by Janet Gregory (2010) HTML | PDF
  • Field, Inside and Tele-Sales

    • 7 Steps to B2B Inside Sales Success - Part 1: Planning by Mary Gospe (2010) HTML | PDF
    • 7 Steps to B2B Inside Sales Success - Part 2: Implementation by Mary Gospe (2010) HTML | PDF
  • Sales Tools & Playbooks

    • Sales Playbooks Help Shorten the Sales Cycle by Mary Sullivan (2010) HTML | PDF
    • Sales Methodology, Sales Process, Sales Guide or Sales Playbook? by Janet Gregory (2010) HTML | PDF
    • The Right Tool at the Right Time by Mary Sullivan (2010) HTML | PDF

Organizational Strategies Articles

    Advisory Board Articles

    • Customer Advisory Boards

      • Is your business ready for a Customer Advisory Board? by Mike Gospe (2012) HTML | PDF
      • Anatomy of a Successful Customer Advisory Board Program by Mike Gospe (2010) HTML | PDF
    • Meeting Facilitation

      • What Makes a Good Facilitator by Mike Gospe (2012) HTML | PDF
      • 5 Tips for a Successful Leadership Offsite by Mike Gospe (2012) HTML | PDF
      • Interactive Meetings = Exponential Results by Janet Gregory (2010) HTML | PDF

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    From our blog.

    • Having trouble balancing sales time between prospecting and closing?
    • “Hello, who’s on the call? Let’s collaborate!”
    • Boost B2B Demand Gen Success with Prompt Lead Follow-up

    KickStart Alliance

    P.O. Box 705
    Los Altos, CA 94023
    ContactUs@kickstartall.com www.kickstartall.com Bay Area Green Business

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    From the blog

    Having trouble balancing sales time between prospecting and closing?
    Jun 10, 2013
    "Hello, who's on the call? Let's collaborate!"
    Jun 01, 2013
    Boost B2B Demand Gen Success with Prompt Lead Follow-up
    May 29, 2013

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