You are smart and resourceful; a business coach will make you smarter faster and expand your resources. People move into roles of increased responsibility. Entrepreneurs start a business with a great product, process or service idea. CEOs must be competitive or be eaten by the competition. Managers open new markets. When a highly talented individual takes on a new role a business coach can help accelerate success.
It’s lonely at the top. As you move up in the organization it gets lonelier … and lonelier. Your boss says “go figure it out, that’s why I promoted you.” Your peers are busy with their own problems. New responsibility means that you will lack some crucial business expertise, whether you recognize it or not. You need objective feedback. You need someone to ask critical and thoughtful questions that help you see and learn beyond the boundaries of your experience, resume or CV.
- David was feeling good about his continued professional growth from Marketing Director to VP and now CMO. As a Director he had mastered social media tools and while VP introduced a marketing automation suite. But as CMO he now had to deal with internal politics while aligning marketing and sales. David brought in Mike Gospe to coach him on diplomacy, tact, listening and communication skills required for success. The relationship advanced, helping David to become a better manager, team leader and communicator.
- Mike Gospe is an Executive Marketing Coach. His corporate and consulting experience as CMO, VP and Director of Marketing combine leadership skills with practical business experience to help marketing executives grow into their future success.
OJT acceleration. On-the-job-training takes time and means that someone will take time to mentor you. In a start-up or early stage business it’s only you. In a larger more mature company, resources are scarce and training got cut along with beer on Friday. A business coach is your advocate to increase productivity, set action plans, achieve work-life-balance, manage time, please your boss, get needed visibility and provide unbiased advice.
- A SaaS company hired in a team of junior marketers. Mary Gospe was brought in to coach them on how to create and execute a rolling six month corporate marketing plan, accelerating success though applied learning. Working with a team promoted group collaboration that extended into cross-functional cooperation with sales and partner organization, optimizing efficiency and effectiveness.
- Mary Gospe is a Corporate Marketing Coach. She brings her expertise in B2B marketing strategy, planning and execution to individuals and teams. Mary helps them to integrate marketing plans for demand generation and nurturing programs, identify best practices in social media and email marketing as well as align inside and field sales.
Bridge the gap. You are willing to take on anything. You are a quick study, a fast learner and willing to do your homework. But something may be outside of your comfort zone. A business coach can bridge the gap quickly with relevant expertise. You have just taken on new P&L responsibility; you understand profit and loss statements but a business coach can help you leverage business to optimize growth.
- Michelle was excited to join this systems company to help take it to the next level. She was an experienced CEO but this was a new industry and market. Moving quickly, yet thoughtfully was important. Michelle asked Janet Gregory to be a sounding board and coach to help rebuild this dysfunctional team. Michelle and Janet did an organizational assessment, gathered input from employees, managers, partners and customers to develop an actionable growth plan. Through the use of facilitated organizational meetings Michelle was able to listen more carefully to organizational needs, employees became empowered, partners felt valued and customer loyalty strengthened. Together this helped the company elevate their standing in a competitive market, differentiate themselves and accelerate growth.
- Janet Gregory is an Executive Business Coach. Start-ups, a successful IPO and corporate experience as VP Sales and Business Development help individuals and organizations innovate, grow revenue, build teams and strengthen leadership skills. Her focus is on demonstrable results.
What’s your SWOT? What are your strengths, weaknesses, opportunities and threats? Product management, customer support, marketing and sales have all done a SWOT analysis at one time or another. Now it’s time for you to do one on YOU. It will help you determine what you want from a business coach and what is important to you. What strategic insight from a business coach can help you capitalize on opportunities and eliminate weaknesses? What coaching expertise can help you further leverage your strengths and minimize threats? The SWOT analysis was developed by SRI International, a world renowned leader in research, development and innovation (and we are proud that they are also a KickStart Alliance client).
- Al, a mid-level director in a technology company, aspired to elevate himself higher within the corporation but had not made significant progress. Al approached Janice Hulse for guidance and coaching. Janice worked with Al to build a 3-5 year roadmap combining both his professional and personal goals. This included self-assessment of his current strengths, areas of development, and potential barriers for the future. Was Al’s goal to be a VP in the company or did he want to build depth in the same capacity? What trade-offs was he willing to make professionally and personally? What was Al’s appetite for risk? Do certain skills need additional development?
- In the process Al realized that he had not worked outside the same department in 10 years this myopic focus was a barrier to his long term success. He needed to build experience outside his comfort zone; this was a risk he needed to take even if it meant leaving the company. Three years later, he reached a key professional goal and continues to use the roadmap and SWOT approach as a guide for his personal and professional success.
- Janice Hulse is an Executive Sales Coach. Her executive experience in large corporations make her uniquely successful in coaching talented leaders to assess their skills, challenge their thinking and achieve their goals.
Connection and chemistry. Finding the right coach takes work and networking. Get referrals from your network. Tap into relevant industry or expert organizations for referrals. You are looking for someone with relevant experience; someone that you connect with. Respect and trust are built over time but trust your instincts for empathy and honesty in the interview, it’s a good starting position to build a business coaching relationship.
Invest in your future. Some companies will pay for business coaches, others will not. Rates will vary based on the level of experience your business coach has. Agreements can be hourly, annual contract or subscription. Meetings can be face-to-face or via phone, conducted at a regularity that meets your business needs. It’s like putting fuel in your car, it helps you go places. The investment in a business coach has high ROI – rapid-outcome-improvement as well as return-on-investment.