by Mary Gospe | Nov 24, 2014 | Marketing
The Direct Marketing Association of Northern California, DMAnc, hosted speaker Ian Michiels, Principal & CEO of Gleanster Research, at its November 2014 meeting. The topic, “B2B tactics that worked in 2014 and how to prepare for 2015.” Gleanster gathers benchmark...
by Mary Gospe | Sep 10, 2014 | Marketing
New Horizons EP Cover Mary Gospe, Anthony Brodeur, Riley Soward, Zach Gospe, Teresa Kersten, Mark Mazzetti Riley Soward, Mark Mazzetti, Zach Gospe This year, I had the good fortune to help my son, 18-year-old singer-songwriter Zach Gospe, as he recorded and released a...
by Mary Gospe | Apr 21, 2014 | Marketing
I’ve been asked by a few folks for an update to my 2012 blog post “2012 B2B Email Response Rates and Best Practices.” Below are some statistics from a few key sources indicating that a 1%-3% CTR is typical in business, computer and software...
by Mary Gospe | Mar 26, 2014 | Marketing
Social media is a critical component of any digital marketing strategy. Both B2C and B2B companies are experimenting with a variety of social media channels to build awareness, generate leads and engage with customers and industry influencers. But is there positive...
by Mary Gospe | Feb 17, 2014 | Marketing
by Mary Gospe with contributions from Janice Hulse and Sue Hay Canada’s Anti-Spam Legislation, known as CASL, was passed in December 2010 and goes into effect on July 1, 2014. It requires that anyone sending commercial electronic messages (CEMs) to Canadian...
