I offered that a month into lockdown I was receiving tone-deaf messages from some of my vendors and partners. These were not spam. But the timing and messages from these companies didn’t fit. (No, I don’t want to visit a car dealership to lease another car — during lockdown? No, I don’t need to upgrade my payroll system — now, really?) I believe I received these messages because they were automated in the company’s marketing system and nobody thought to update or remove them. With this in mind, what advice are you giving your marketing teams, or what advice is your marketing leader giving you, on messaging today? How is it different from 6 months ago?