Anne joined KickStart Alliance in 2015 as a Principal. She thrives on helping clients better understand the needs of their customers and building plans to help them accelerate new customer acquisition and improve retention. Anne excels in strategy consulting and marketing execution. Her practice areas include new product introduction, go to market, segmentation, messaging and content marketing.
Anne brings clients a wealth of experience in software and cloud-based services industries. She has led global and regional teams in North America and Europe and focused on consumer, small business, and enterprise market segments. Anne has held roles at Symantec, VERITAS Software, Oracle, Intel, and Kintana (now Hewlett-Packard). She is also the Principal and Co-founder of Ignyte Marketing Group and holds a BA and an MBA from the University of Notre Dame.
A Bay Area native, Anne lives in Oakland, CA with her husband Mike and their two children. When she is not at work, you’ll find Anne helping with fundraising for her local elementary school, networking with other entrepreneurs, getting energized at an indoor cycling class, or cooking for friends and family – quite often to her daughter’s dismay – dishes that feature something leafy and green.