by Mike Gospe | Mar 14, 2014 | Marketing
Product positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and...
by Mike Gospe | Jan 16, 2014 | Marketing
January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan. How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require...
by Mike Gospe | Nov 6, 2013 | Marketing
Create High Impact B2B Personas in 4 Easy Steps A new online course for B2B marketers The key to accelerating any revenue growth is found in how well you understand your target audience and what makes them tick. This isn’t new information. We have all heard the...
by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Mike Gospe | Apr 18, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on this blog, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
