Marketing templates & tools to energize your team

Summer is approaching, and it’s the perfect time for a quick assessment of your marketing plans. How well are your marketing campaigns performing? How effective are your processes for driving a go-to-market strategy and plan? I recently asked my readers to share...

Profile of effective marketing campaign managers

Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...

New mini-guidebook: How to build a Marketing PERSONA

Wondering how to build a marketing persona?  The Marketing High Ground series: PERSONAS shows you how with practical templates and examples used in B2B marketing in both paperback and Kindle versions. Over the years, many marketers have told me that they don’t...

Preview “The Marketing High Ground”

Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...