by Mike Gospe | Mar 28, 2014 | Marketing
A common question from marketers: what marketing metrics should we track? There’s a lot of confusion and time wasted spent on measuring (the wrong) metrics. Here’s a model to help simplify the process. If you are a routine reader of my books and blogs,...
by Mike Gospe | Jul 19, 2010 | Marketing
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years. We’ve got a new PR campaign kicking off next week. Our print...
by kickstartall | Apr 27, 2010 | Marketing
The other day I was interested enough in a demo on a company’s website that I filled out a form to view it. Next day, I received a call from a very personable sales rep offering to answer my questions. Smart! They know that a person who checks out a demo is...
by Mike Gospe | Aug 27, 2009 | Marketing
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel. She and I collaborated on this graphic and...
by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
