by Janet Gregory | Dec 1, 2014 | Marketing
CRM is making sales people dumb. “No, absolutely not, that’s heresy” shouts Salesforce.com, Velocify, SugarCRM and sales management. When sales people act like robots inputting data and taking action without thinking, the answer is YES. Unfortunately, the answer is...
by Mary Gospe | Feb 18, 2013 | Marketing
Successful lead generation campaigns require more than compelling messaging, creative design, relevant offers, media placement and optimized landing pages. Behind the scenes are essential infrastructure elements and well-defined processes. Often, startups and SMBs do...