IDC on Transforming Lead Management

Kathleen Schaub, Research Vice President, CMO Advisory Service of IDC, recently spoke at a Northern CA Business Marketing Association (BMA) meeting. The topic – “Transforming Lead Management: How the New Buyer is Killing Your Funnel (And what to do about...

What Our Subscribers Have to Say

So much has changed in marketing and sales in the 9 years since we founded KickStart Alliance. Because we wanted to learn how our readers are operating in 2011, in April we sent a survey to our newsletter subscribers rather than publishing our usual monthly...

Vendors Role Evolving Into Content Publishers

By guest blogger, John Love. I attended a webinar a couple weeks ago on content marketing entitled “Stay Relevant: Map Your Interactive White Papers to the Buyers Journey” featuring Tom Pisello, Chairman & Founder, Alinean Inc. The presentation started with a...