by Mary Gospe | Mar 26, 2014 | Marketing
Social media is a critical component of any digital marketing strategy. Both B2C and B2B companies are experimenting with a variety of social media channels to build awareness, generate leads and engage with customers and industry influencers. But is there positive...
by Mary Gospe | Nov 12, 2012 | Marketing
Kathleen Schaub, Research Vice President, CMO Advisory Service of IDC, recently spoke at a Northern CA Business Marketing Association (BMA) meeting. The topic – “Transforming Lead Management: How the New Buyer is Killing Your Funnel (And what to do about...
by kickstartall | Jan 22, 2012 | Marketing
B2B companies still talk about the “sales cycle,” but that’s internal thinking. It’s about the company, not about the customer. For a long time now, customers have been in charge of the buying process — researching, finding, and comparing...
by kickstartall | Jun 21, 2011 | Marketing
So much has changed in marketing and sales in the 9 years since we founded KickStart Alliance. Because we wanted to learn how our readers are operating in 2011, in April we sent a survey to our newsletter subscribers rather than publishing our usual monthly...
by Mary Gospe | Jun 6, 2011 | Marketing
By guest blogger, John Love. I attended a webinar a couple weeks ago on content marketing entitled “Stay Relevant: Map Your Interactive White Papers to the Buyers Journey” featuring Tom Pisello, Chairman & Founder, Alinean Inc. The presentation started with a...