by kickstartall | Mar 3, 2015 | Marketing
In a highly competitive business environment, a company’s culture that is aligned to its business goals is more likely to keep their competitive edge and relevance to their customers, employees and shareholders. A company’s culture is a dynamic, living entity. It...
by Janet Gregory | Sep 27, 2013 | Marketing
As business grows and evolves, a change of channel sales model is often required. It could be changing the channel strategy from direct to channel *or* from channel to direct *or* establishing a mix. In any change there are seven key considerations that need to be...
by kickstartall | Feb 16, 2010 | Marketing
Human behavior. It seems to fall into grooves so easily. And it is often very, very hard to change. Change is not necessarily always good, but even when people know it would be good, it can seem impossible to make it happen. Besides that, people don’t always realize...