by Janet Gregory | Jul 11, 2014 | Marketing
Doing business in Silicon Valley is different from other places in the US and around the world. To be successful in Silicon Valley in sales, marketing, business development or just about any functional area of expertise you must embrace a combination of collaboration,...
by Mike Gospe | Aug 27, 2009 | Marketing
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel. She and I collaborated on this graphic and...
by kickstartall | Jun 30, 2009 | Marketing
Social networks are, to oversimplify, just about communication. But, oh, the ways you can use them to communicate! Where to begin? Let’s look at some of the many ways businesses are using social media. It isn’t all just for marketing, either. Think of the...
by kickstartall | May 10, 2009 | Marketing
In this social media age, smart businesses are listening to what people are saying about them online. Because blogs, Twitter, Facebook and other social networks are available to anyone who has something to say, when customers are dissatisfied, that is exactly where...
