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| "Kickstart Alliance evaluated our sales compensation
plan and redesigned it from the ground up. Janet Gregory went above
and beyond throughout the entire process and her breadth of knowledge
and experience is evident in every aspect of her work." - Troy Evans, Director of Sales and Marketing, Gary’s Vacuflo Inc |
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Integrated Marketing – Strategy and Planning
Integrated marketing does not just happen. It takes leadership, determination, and discipline to design and execute a marketing strategy that gets results. Integrated Marketing means: integrated messages, integrated across media, integrated across functions, integrated across geographies. And it requires a “hand in glove” working relationship between sales and marketing to streamline the lead flow process and improve company success. We’ll help you get it done. Read the following KickStart articles relating to Marketing Strategy and Planning:
Marketing Strategy and Planning We believe that the key to swift, laser-focused execution is through the careful alignment of your marketing and sales objectives, plans, and programs. Our strategy and planning services start with an assessment of your needs and a keen understanding of your business goals. With that in mind, we’ll work with you to design the most effective action-oriented marketing strategy that best fits your budget. We’ve been designing and implementing marketing strategies and plans for more than 20 years for companies like Aspect, HP, Sun, and a wide variety of start-ups. We’ll provide you with a practical and pragmatic methodology, proven techniques, and proper tools to align your sales and marketing team and produce a winning plan including specific action items, tactics, and timetables. Target Marketing and Segmentation Aiming at a target is a lot more efficient of time and funds that trying to cover the entire market, and is the quickest way to increased revenue. Targeted marketing helps you tailor your marketing mix to the kinds of customers most likely to buy your product or service, rather than using expensive mass marketing techniques. We can help you identify the best segmentation strategy - industry/sector verticals or cross-industry functions (such as IT, marketing or facilities), demographics or geographies. Prioritizing specific segments makes the best use of your marketing dollar. Once you have a clear focus on a target audience, we can work with you to define the profiles of decision-makers in target segments and help you develop customer-focused messages, sales pitches and objection-handling that keys in on common needs and concerns of each segment.
Does it take your sales reps more than 30 seconds to describe your product or service? Does each sales rep have a different "elevator pitch"? Do your executives have conflicting perspectives regarding who buys from you, and why? If you answer yes to any of these questions, you may be inadvertently confusing your audiences and lengthening your sales cycle unnecessarily. The lack of a clear, meaningful value proposition and a focused set of sales messages confuse prospects and other critical audiences. Yet, few executives dedicate the time and talent required to align their team and transform ideas into crisp messages. This can easily be fixed. We can survey your target audience and work along side you, as an extension of your executive team, to develop targeted value propositions and messages that truly differentiate your company. Based on this, we can also produce a set of focused sales tools including corporate presentations, sales proposal templates, and sales guides. More than that, we’ll share with you industry best practices and tools and show you how to apply them yourself. Read the following KickStart articles relating to Positioning and Messaging:
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