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| "Kickstart Alliance evaluated our sales compensation
plan and redesigned it from the ground up. Janet Gregory went above
and beyond throughout the entire process and her breadth of knowledge
and experience is evident in every aspect of her work." - Troy Evans, Director of Sales and Marketing, Gary’s Vacuflo Inc |
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Integrated Marketing – Execution Any marketing strategy or plan is only as good as its execution. We pride ourselves in being marketing and sales leaders who know how to execute. We’re not afraid to roll up our sleeves and jump in the trenches with you.
Customers rule! They are in control of which product information they heed and where they find it, and they are socially active on the Internet. Businesses that seek to engage these increasingly involved customers need to find ways to make customer communication two-way. Customer input is invaluable to product managers in defining new product requirements, to marketers to develop incisive customer messaging, and to sales people, too, to make for better sales dialogs. KickStart Alliance provides management in the design and implementation of forums, blogs and online user group sites that make customers part of your marketing conversation. Social networking is no longer just for teens and consumer marketers. We can help you set objectives for your B2B social media strategy. Read the following KickStart articles relating to Online Communication Tools:
Content Marketing and Social Media Prospective customers are using the Internet to find what they want, often before they are ever touched by an outbound marketing campaign. Increasing the available content that is relevant to what your company offers increases the chances a prospect will find you, and when done well, it provides them with information they will value and promotes your brand and credibility. Posts to blogs and social networks are excellent tools for driving users to your content. When content marketing and social media are used as part of an integrated marketing campaign, you maximize your marketing effectiveness, taking advantage of the Internet’s power. Ask us to help you build content marketing and social media into your B2B marketing blueprint. Read the following KickStart articles relating to Content Marketing and Social Media:
Integrated Marketing Campaigns Are you nurturing a meaningful and relevant dialog with your prospects and customers, or are you creating a series of unconnected, one-off marketing activities? Today’s marketers need more than just a plan. They need a marketing blueprint: a framework to literally map out a company’s engagement dialog linking activities and offers together in a meaningful way. Because prospects don’t experience the world one vehicle at a time, we need to take responsibility for producing a new type of integrated campaign. We’ve been designing and executing integrated marketing plans for more than 20 years. We’ll work with you to design and execute personalized, relevant programs for creating awareness, acquiring new customers, cross-selling & up-selling, displacing a competitor, migrating customers, nurturing prospects, and renewing your installed base.
Read the following KickStart articles relating to Integrated Marketing Campaigns:
Integrating demand generation programs along with outbound telephone sales prospecting is the quickest and most effective way to fill your pipeline with qualified sales opportunities. Our integrated lead generation programs drive down the cost of sales and shorten the sales cycle. We’ll start by assessing the optimal lead flow based on your unique sales objectives and conversion rates. Working with both sales and marketing, we’ll clearly define target audiences, messages and lead qualification criteria. We'll work with your team to design plans and blueprints, linking activities (email, direct mail, newsletters, etc.) and offers (webinars, demos, whitepapers, etc.) to acquire and nurture prospects until they are "sales ready". When it comes to telephone sales prospecting, we can help you build an in-house sales development team or spin up an outsource telemarketing partner. Either way, our goal is to ensure you have an effective team to quickly qualify and nurture prospects and develop viable sales opportunities for hand-off to your inside, field or channel sales organizations. We will also assess your current sales force automation (SFA) or customer relationship management (CRM) system and recommend improvements for optimizing a closed-loop system. Through these programs, we’ll help ensure your marketing-sales alignment and your ability to maximize your marketing ROI. Read the following KickStart articles relating to Lead Generation and Nurturing:
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